By Jonathan Takiff There's a would-be superhero lurking in lots of us. "The Marvel Experience" hopes to exploit that potential in its Philadelphia engagement at Lincoln Financial Field from June 24 to July 5. This first-of-a-kind, highly interactive event is parts movie, electronic arcade and Comic-Con gathering. It aims no less than to reshape touring entertainment for the 21st century. The goal is to please a multi-media, seen-it-all audience that craves to live in the moment. "This isn't a static, museum-style exhibit," noted project sparkplug Doug Schaer of Hero Ventures. "The idea is to literally drop you into a fully immersive, movie-length adventure. We take...
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